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Nikko Bean Securities Online has built a top tier online trading service for Japan, that is one of the leading company for the industry. It's positioning of the site launched in Oct, 1999, has made for a high quality service level for a new Japanese online trader.
CUSTOMER SATISFACTION
 
There have been no initial systems problems since online trading began under deregulation on October 1st, 1999. This service has proved that Nikko Beans Securities, with the help of Nikko Securites, Citi-Group and Nihon Life Insurance Corp, Mitsui Trust Bank can offer a top-tier level of service in Japan with local and foreign expertise.
COMPARITIVE COST PER TRADE
 
Internet orders are 4,200 yen per limit order, and 4,200 yen per market order. Telephone orders are 8,400 yen per limit order, and 8,400 yen for a market order. These are fixed rates for orders up to 1,000,000 yen in value.
TRADER USABILITY
 
There is a strong sense of personal first time investor influence in the current version. Easy to follow explanations are well organized. The demo online is helpful in practicing new trading skills before going live in the market.
CUSTOMER SUPPORT SERVICES
 
There is the ability to register online quickly, without a long list of preliminary questions. FAQs cover many customer enquiries very thoroughly. Telephone support is offered in Japanese via a toll-free support center. ( 24hours )
PRODUCT RANGE
 
Overnight balances cover: Money Market Funds, Money Reserved Funds, TSE Listed Stocks, OTC Stocks, Medium Term Japanese Government Securities, Investment Funds ( 89 Items ).


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